Step 1: Choose the selling platform
So, when you have settled on the products and you have lined up the suppliers - now you need the place to begin your selling and make the money. Choosing the proper selling platform or your marketplace in the online world which is crucial to the victory of your industry - but which platform will be the best? You have to choose between selling on with the established platform and beginning your personal independent online store.
Step 2: Implementing the customer acquisition strategy
Since you have the selling platform for the dropshipping business, you have to attract clients to your store. It is where the customer acquisition tactic comes in. The customer acquisition is an art of persuasion. One will think of it, is the marketing and advertising. Sounds expensive, right? However, it does not have to be. One should take the fast path, which is the paid path or the free or slow path to gain new customers.
Slow results or the free path
1. Content Marketing – it is the most commonly takes a form of the blog on the store website, the YouTube channel, amusing posts on Twitter or the trendy Instagram posts. Content marketing is destined to involve the making of valuable content which will help in building the audience that you will then convert to customers. It is not as clear as advertising and must always be more regarding serving your audience instead of your brand. 2. Email Marketing – Creating the email is one of the most efficient ways of acquiring clients. You need the way to capture email addresses, like the request in signing up at the checkout, or a competition that required the email address or just an offer. The moment you have the decency lists of email address you will have the way of reaching the large group of individual regularly, for free.
3. Forum marketing or Blog – it involves finding forums or blogs that can be connected to your products or niche and are actively participating in the discussions. By placing yourself as the power in your niche which will include the link to the website, you may increase the traffic and acquire your new customers.
4. Social Media Marketing – it is getting harder to attain organic reach on the social media, however, it is still feasible. If you will consistently make and share the best contents on the social media channels you will finally build the following, which you will then convert to customers.
Conclusion
Just continue to update the website. Work with your SEO and make high-quality contents in bringing the traffic. Maintain your good relationship with your suppliers. Keep tabs on your products being offered and, when you are prepared, look into adding a bit further. Keep up with you the customer service assistance. Answer questions and emails and update your page, when you have one or more. Remember to stay on top of everything, especially with your social media accounts. Refine your ads, promote like crazy and run contests.
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Josh MadridJosh Madrid is a serial entrepreneur, marketing consultant, millennial thought leader & speaker. Josh is the host of The Dropout Degree, a podcast show top-ranked as one of the top 10 Business Podcast on iTunes. Archives
January 2020
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