FACEBOOK ADVERTISEMENTS
In dropshipping, Facebook advertisements are those paid advertisements that will help increase the traffic of the website of your online business. Facebook has been considered as the biggest social media platform in the world. It is the best place to advertise the products as you since you can tap into the huge audience. It is how Facebook crafts its money, so that every client you acquire by this method comes at any cost. The Facebook ads are the best option for the subsequent reasons: 1. A good boosted or ad post will go viral. 2. It is easy and simple to get started and can yield rapid results. 3. It helps to raise brand awareness. 4. You can control how much it is that you are spending each day. 5. You can target the highly-specific demographics such as location, relationship status and interests.
GOOGLE ADS
Google ads for the eCommerce have been considered as the most famous search engine in the world. When you have your online store, you wanted it to grade on the number one page of Google. This can be achieved organically, or you may buy advertisements for your online store to emerge at the peak of a page for those keywords that you wanted to rank for. The Google ads are the best option for the succeeding reasons: 1. It is the biggest advertising platform of the online world like Google search, Gmail and YouTube 2. It maximizes exposure to the ads with the high volume keywords connected to your niche. 3. You may achieve the best exposure in search outcomes. 4. You may target highly-specified demographics such as location, language, devices, etc.
SOCIAL MEDIA INFLUENCER MARKETING
The social media influencer advertising/marketing has become the massive huge part of the client acquisition for the retail brands in the recent years. It would play a significant part of any client acquisition strategy in the year 2019. It may be particularly efficient when you are in the trendy niche. For example, if you are selling your new handbag style, you can reach out to the Instagram model and inquire if they will allocate the post with a bag of them and tagging your business. A post may result in a group of new customers and fans. The amount of influence marketing relies on how popular the influence is. The paid advertisements with fast results: 1. Facebook ads for the dropshipping 2. Google Ads for the eCommerce 3. Social Media Influencer Advertising/Marketing The free or the slow results advertisements: 1. Blog or the Forum Marketing 2. Content Marketing 3. E-mail Marketing 4. Social Media Marketing
As you can perceive, there are some strategies that will attract customers to go to your store. What is the preferred method of increasing and growing the new dropshipping business?
PRO TIP: You may use the online calculator in determining the profitability of goods that you are thinking to sell. It will deduct Amazon fees from a retail price and will estimate how many staff are advertised each month, and this is the indicator of demand.
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When you wanted to set yourself away from thousands of others that are thinking of beginning the dropshipping business in the year 2019, you have to have some tricks up your sleeves.
You need to look for the means to become smarter and better than your competitors so that you can operate more effectively and will make even more sales than the usual. How to make this? It is the same way with the champion sports teams, where they are preparing each week through studying the competition:
1. Analyze the product lists – How they are setting up their product lists? What are the photos like? What type of sales copy are they using? Find ways in making yours better. You might spot exclusive selling points you may use or some other improvements that can make the product listings more gorgeous for your prospective customers.
2. Identify the competition – Begin by finding the best sellers in the niche on eBay and Amazon. Also pay attention about how many sellers had been in the niche. 3. Read customer reviews – Have some time for scrolling through the customer review for some of the best sellers within your niche. Pay attention to what the customers liked and about what they are complaining about so you may define the approach to the customer service. Remember that when you are beginning your dropshipping business, you have to absorb as much data as possible from the many resources possible. The product listings and with reviews of the best sellers within your niche are the ideal place to look for thoughts to enhance on what your competitors are doing. Although, it is likely to dropship everything starting from toothpicks up to the kitchen sinks, some products are even suitable for dropshipping when compared with the others.
The ideal dropshipping products are generally
1. Not conquered by major brands: What is the primary company that comes into your mind when you thought of the word ‘Apple, Samsung or Smartphone’? These major brands had that Smartphone market on the lockdown and it has been going to be hard for many businesses to compete for only a piece of that pie. The best dropshipping products are not dominated by the major brands so that you may have the best chance of capturing the chunk of a market. 2. Lightweight and small: The common rule is that the good dropshipping products must be able to shape in a shoebox and must weigh lesser. This is to keep you away from paying extra for the shipping. 3. Non-seasonal: Normally, when you are just starting out you wanted to shun from products that are in demand only for a season in a year. These are goods that are being used only at the beach for the summer season and for Christmas decorations that really limits the selling power during those off-seasons in a year. Choose dropshipping goods that are always in demand throughout the year. 4. Retails in between $15 to $200: This price ranges are called as eCommerce “sweet spot”. All things that cheaper than $15, which you are not going to make much of your profit margin and also anything that is over $200 are harder to sell to mass. While there are plentiful of exceptions with this rule, but following it will surely make the dropshipping journey simpler to begin with. |
Josh MadridJosh Madrid is a serial entrepreneur, marketing consultant, millennial thought leader & speaker. Josh is the host of The Dropout Degree, a podcast show top-ranked as one of the top 10 Business Podcast on iTunes. Archives
January 2020
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